Each care home has a unique personality and feeling. My goal is to create a brand for your home, so you can present your home in the most professional way with referral sources, families, residents, and other community partners. I have been to hundreds of care homes, so I understand what families are looking for in a home and why they chose, or don’t choose certain homes.
Every Care Home Needs a Different Kind of Support, So We start With a Free 15-minute Phone Call to Identify How I Can Best Support You
Here Are Just Some of The Coaching/Consulting Services I Can Provide to You as a Care Home Owner
Identifying and setting up an organizational system so that you can be more efficient and organized.
Give you feedback on your home, letting you know what you can do to make your home warmer and inviting for potential families and residents.
Take professional pictures of your home, design a logo, then create brochures and business cards specifically designed for your home and care services.
Website design, here is a sample:
If you are an established home I will review your current referral sources, connect you to new potential referral sources, and reintroduce you to your other referral sources. I will personally reach out to local referral sources to let them know about your care home.
If you are a new care home, I will connect you to referral sources and establish a marketing plan just for your home, so you can get referrals that are appropriate for your home.
Once I get to know you and the care you can provide, I will give you a personalized written marketing plan that is specifically designed just for your care home and the kind of residents you are looking for.
If you are an established care home, we will work together to rebrand your care home and even give your care home a fresh look.
I will visit your home to let you know how you might be able to update and/or redecorate in your home so that you can be more competitive with the care homes in your area.
Review of pricing structure to make sure that your rates are competitive but not higher than other homes in your area.
Type up and professionally word documents like pricing structure, website content, etc.
Review and training of personal care plans.
Coaching on overall business practices.
Leadership training, customer service training for you and your caregivers.
Problem-solving about challenging residents or families.