Whether you are a business owner, marketer, or in community relations follow up can make or break a business relationship. Most of us work in a job where people count on us to follow up in a timely manner so that they can do their job most effectively and efficiently. Not following up makes us vulnerable to losing a potential client/resident. Throughout my years in the industry, those who were the quickest to follow up where the one that got my business. I grew my previous business six-figure business solely off the fact that I followed up and communicated exactly when I said I would, often giving me a leg up with the competitors in my area.